Online businesses require a steady flow of website traffic to succeed. Without visitors, there's no chance of generating leads or making sales. This is where lead generation comes in handy. It involves attracting potential customers and converting them into loyal subscribers or buyers. The following are some of the best methods of lead generation that can help boost your website traffic:

1. Email Marketing - Sending out regular newsletters or promotional emails to your subscriber list is an effective way of keeping them engaged with your brand while also driving traffic back to your site.

2. Social Media Advertising - Running targeted ads on social media platforms like Facebook, Twitter, LinkedIn, etc., can be highly effective at reaching new audiences and driving traffic back to your website.

3. Content Marketing - Creating high-quality content such as blog posts, videos, infographics, eBooks, etc., and sharing it across various channels can drive organic traffic to your website over time.

4. SEO Optimization - By optimizing your website's content and structure for search engines, you can improve its visibility and attract more relevant traffic.

5. Influencer Outreach - Partnering with influencers who have large followings within your niche can help increase your reach and generate more leads through referrals.

6. Webinars - Hosting webinars or virtual events can provide valuable information to prospects while also giving you the opportunity to pitch your products or services.

7. Landing Pages - Building dedicated landing pages for specific campaigns or offers can help capture leads and direct them towards other parts of your website.

8. Retargeting Ads - Showcasing ads to users who have previously visited your website but haven't converted yet can help bring them back and complete their purchase.

9. Referral Programs - Offering rewards or discounts to existing customers who refer friends or family members to your business can encourage word-of-mouth marketing and generate more leads.

10. Blogging - Regularly publishing fresh and informative blog posts can establish your brand as a thought leader within your industry and attract new readers and leads.

11. Video Marketing - Producing engaging video content such as product demos, tutorials, reviews, etc., and distributing it across different platforms can attract viewers and drive traffic back to your website.

12. Live Chat Support - Providing live chat support on your website can help answer customer questions and convert casual visitors into paying customers.

13. Surveys & Quizzes - Collecting feedback from your audience via surveys or quizzes can give you insights into what they want and need, helping you tailor your offerings accordingly.

Lead generation may seem daunting at first, especially if you're just starting out. However, by using these proven techniques and staying consistent, you can build a strong foundation for growth and success online.