The concept of lead generation has been around since the early days of the Internet. It was used by the early search engines, such as Yahoo and Google, to generate traffic to their websites. However, it wasn't until the mid 2000's that it became widely used by online businesses to generate leads.

Today, the term lead generation is commonly used to refer to any method that helps an online business generate new leads. This can include traditional advertising, email marketing, pay per click advertising, blogging, article marketing, social media marketing, etc. In fact, almost any marketing technique that doesn't involve sending out physical products can be classified as a form of lead generation.

There are many different types of lead generation techniques that can be used by an online business. Here are some of the more popular ones:

Email Marketing

Email marketing is one of the most popular forms of lead generation. There are several reasons why this is true. First, it is one of the most cost effective marketing methods. Second, it can be done very quickly, which makes it ideal for lead generation. Third, it allows businesses to target specific demographics, making it ideal for lead generation. Fourth, it allows businesses to track results easily, making it ideal for lead tracking.

Article Marketing

Article marketing is another popular form of lead generation. It is also one of the most cost effective methods, since it doesn't require a lot of money to set up. It is also one of those methods where you can see results quickly, so it is ideal for lead generation. Lastly, it allows businesses to target demographics very easily, making it ideal for targeting specific markets.

Pay Per Click Advertising

Pay per click advertising is one of the oldest forms of lead generation. However, it is still one of the most popular. The reason for this is because it is very cost effective. It is also very quick to set up. Another reason for its popularity is because it allows businesses to target specific audiences, making it ideal for lead gen.

Social Media Marketing

Social media marketing is one of the newest forms of lead generation. However it is becoming very popular due to the fact that it is relatively inexpensive. It is also very quick, allowing businesses to reach a large number of potential customers within a short period of time. It also allows businesses to target specific demographics easily, making it ideal for targeted lead generation.